MarketCast

MarketCast is a marketing research and data analytics company that provides insights for leading brands and entertainment companies. Founded in 1987 by Joseph Helfgot, the firm initially assisted Orion Pictures with positioning studies for films like "Dances with Wolves" and "The Silence Of The Lambs".

The company combines primary research with AI and big data analytics to guide marketing decisions across the entire advertising lifecycle. Services include content and ad creative testing, brand tracking, and in-market campaign measurement. MarketCast serves a wide range of clients, from Hollywood studios, streaming services, and video game publishers to sports leagues and lifestyle brands, including over 80% of the top U.S. advertising spenders. The business model is centered on providing data and analytics solutions that help marketers identify target audiences, develop effective advertising, and measure campaign performance to understand consumer behavior.

Over the years, MarketCast has grown through strategic acquisitions, including Insight Strategy Group (2015), Fizziology (2017), Turnkey Intelligence (2018), Deductive (2020), and Phoenix Marketing International (2022), expanding its capabilities in data science and advertising effectiveness. The company is a portfolio company of Kohlberg & Company and has offices in major cities including Los Angeles, New York, and London.

Keywords: marketing research, data analytics, advertising measurement, brand tracking, fandom analytics, media research, consumer insights, content testing, campaign analytics, ad effectiveness, sports marketing research, entertainment industry, streaming analytics, audience measurement, AI in research, marketing strategy, data science, advertising lifecycle, brand health, consumer behavior