Market Performance Group

Market Performance Group (MPG) is an omnichannel commerce agency that provides strategy, consulting, and sales management services for the consumer packaged goods (CPG) industry. The company was founded in 2002 by Marc Greenberger and is headquartered in Princeton Junction, New Jersey.

MPG assists manufacturers and retailers in developing strategies to drive brand sales performance across both e-commerce and traditional brick-and-mortar retail channels. The firm's client base includes large and midsized consumer products companies as well as emerging independent brands. The business model is centered on offering an integrated suite of services, including strategy and business consulting, omnichannel commerce services, business analytics and insights, consumer marketing, retail activation, and logistics. This end-to-end approach guides clients from initial market strategy to in-market execution.

Over the years, MPG has grown organically and through strategic acquisitions, such as The Creative Partners Group (The CPG), to expand its capabilities, particularly within major retailers like Target. In January 2021, Insignia Capital Group made a strategic investment to accelerate MPG's growth. Subsequently, in January 2024, the company was acquired by Sentinel Capital Partners, a private equity firm focused on midmarket businesses.

Keywords: omnichannel commerce, CPG consulting, retail strategy, sales management services, brand performance, consumer packaged goods, market strategy, business analytics, retail activation, e-commerce consulting, consumer marketing, supply chain logistics, go-to-market strategy, retailer services, brand development