Markerly
Technology company specializing in influencer identification and tracking.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
$800k | Seed | ||
| Total Funding | 000k | ||
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Markerly, founded in 2012 by Sarah Ware, Justin Kline, and Rahf Noor, operates as a specialized influencer marketing technology platform and agency. The company was established to navigate the then-emerging landscape of social media endorsements, an idea Ware conceived from a desire to bookmark and share text-based content, similar to how Pinterest handled images. Ware, a self-described serial entrepreneur with a background that includes launching LivingSocial's Instant product and studies at Georgetown University, serves as CEO. Kline, the company's President, guides strategic direction and product development.
The firm provides both a full-service agency model and a white-labeled software-as-a-service (SaaS) platform, catering to brands and agencies. Its business revolves around connecting brands with social media creators across platforms like Instagram, YouTube, and TikTok to develop authentic content and drive audience engagement. The company's revenue model includes fees for full-service campaign management and subscriptions for clients who prefer to manage their own influencer networks using Markerly's proprietary technology. Clients range from Fortune 500 companies such as Coca-Cola and Nike to direct-to-consumer brands.
Markerly's core offering is its technology platform, which streamlines the entire influencer campaign lifecycle. This includes influencer discovery from a database of millions of profiles, workflow and contract management, content approval processes, and real-time performance tracking through a dashboard. A key feature is the ability for clients to maintain direct control over negotiations and relationships with influencers. In 2017, the company launched an 'influencer network as a service,' allowing brands to build and manage their own proprietary influencer communities. This service provides tools for influencer relationship management (CRM), campaign analytics, and ensures FTC compliance for all collaborations.
Keywords: influencer marketing, campaign management, creator economy, social media marketing, brand amplification, influencer identification, content creation, influencer CRM, advertising technology, digital marketing, brand partnerships, social media analytics, content strategy, marketing consulting, creator discovery, user-generated content, SaaS, marketing automation, social media endorsements, brand advocacy