Manzana verde

Manzana Verde operates as a food-tech platform focused on providing healthy, balanced meals through a subscription model, targeting individuals with busy lifestyles. . The company was established in 2017 in Piura, Peru, by Carlos Andrade and Larissa Arias. . The founders' personal health experiences, including Andrade's recovery from cancer and Arias' challenges with weight management due to a demanding work schedule, were the catalysts for creating a service that makes nutritious eating convenient and accessible. .

The firm's business model is centered around a digital platform and mobile app where users can subscribe to personalized meal plans. . These plans are tailored to individual nutritional goals, such as weight loss or muscle gain, by calculating specific caloric and macronutrient needs based on user-provided data like weight and height. . Manzana Verde functions by forming alliances with local restaurants and dark kitchens, utilizing their spare production capacity to prepare the meals. . This collaborative approach allows for operational efficiency and minimizes capital expenditure. . Revenue is generated through the upfront payment of these subscription plans, which typically consist of 20 meal deliveries that can be scheduled at the customer's convenience. .

Initially launched using WhatsApp in their hometown of Piura, the founders quickly validated their concept. . The startup has since experienced significant growth, expanding its operations to Lima, and internationally to Mexico and Colombia. . Manzana Verde participated in accelerator programs like UTEC Ventures and Seedstars, which were pivotal for its growth and strategic shift. . The company has successfully raised capital to fuel its expansion, securing a $1.5 million seed round in August 2021 from investors including MatterScale, FJ Labs, and Salkantay Ventures. . By the end of 2021, the company reported revenues of $3.5 million and had delivered over 700,000 orders. . The company has also evolved its model to include transforming its best kitchen partners into physical franchises, further expanding its regional presence. .

Keywords: food-tech, healthy meal delivery, subscription meals, personalized nutrition, wellness platform, food delivery service, dark kitchens, Latin America startups, corporate wellness, healthy lifestyle, meal plans, nutrition-focused, online food service, health and wellness, calorie-counted meals, direct-to-consumer meals, franchise model, Lima, Mexico City, Bogota