Manscaped
Making a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor investor investor investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Series B | |
| Total Funding | 000k | ||
In 2016, Steve King and Paul Tran founded Manscaped with a clear mission: to revolutionize male grooming by focusing on an often-overlooked area—pubic hair removal. The company quickly carved out a niche in the personal care industry, leveraging the term 'manscaping' to build a brand that resonated with modern men.
Manscaped's journey is marked by its innovative approach to marketing, which includes humor and celebrity endorsements to break the taboo surrounding male grooming. This strategy not only captured public attention but also helped normalize conversations about male hygiene.
The company gained significant traction after appearing on the popular TV show Shark Tank, which provided a platform to showcase their unique products to a broader audience. This exposure was pivotal in accelerating their growth and expanding their customer base.
In terms of financial milestones, Manscaped successfully raised $25.1 million over two funding rounds, which fueled their expansion and product development efforts. This financial backing was crucial in establishing Manscaped as a leader in the male grooming market.
Today, Manscaped stands as a testament to the power of addressing niche markets with tailored solutions. By focusing on a specific aspect of male grooming, Steve King and Paul Tran not only built a successful business but also sparked a broader conversation about men's personal care.