Celeste

Celeste Co., Ltd. operates manimani.kr, an e-commerce platform specializing in the sale of Korean agricultural and specialty food products. The company, registered as Celeste Co., Ltd. (주식회사 셀리스트), was founded by CEO In-ki Lee. Its business registration number is 430-88-02298, and it received its mail-order business license in 2022 (2022-Seoul Geumcheon-3972). The company is headquartered in Geumcheon-gu, Seoul, South Korea.

The platform, named "Neomanman" (너많만), directly translates to "Only for you." It features a wide variety of food items, from fresh produce and meats to processed and ready-to-eat meals. A significant portion of its offerings includes products sourced directly from various branches of the National Agricultural Cooperative Federation (Nonghyup), such as those from Sokcho, Andong, and Inje, ensuring a connection to local producers. Products range from dried pollack (Hwangtae), ginger lemon syrup, and tofu to various meal kits like jjajang tteokbokki and mala rice noodles. The business model is centered on direct-to-consumer online retail, offering discounted prices compared to the suggested retail price to attract customers.

Keywords: Korean food e-commerce, agricultural products online, specialty foods, Nonghyup products, direct-to-consumer food, Korean meal kits, online grocery Korea, manimani, neomanman, local farm products, ready-to-eat meals, Celeste Co. Ltd., In-ki Lee, Seoul food startup, Korean food marketplace