Manebi

Manebí, a lifestyle brand headquartered in Milan, was founded in 2012 by friends Antonello Benati and Vera Drossopulo. Both founders share a background in investment banking and a finance degree from Bocconi University, a foundation they credit for instilling a disciplined, data-driven approach to their entrepreneurial venture. The duo was driven by a shared ambition to become entrepreneurs, initially investing in a photovoltaic field before identifying an opportunity in the fashion market. They perceived a resurgence in the popularity of espadrilles, a traditional Spanish and French footwear, and decided to build a global brand around a modernized version of this classic product.

The company began its journey in a bootstrap mode, utilizing the founders' personal savings and bank loans. Manebí's core product is its handmade espadrilles, which are designed in Italy and crafted by artisans in Spain. A key feature of their footwear is the use of a thin rubber layer to protect the natural jute sole from humidity and water, enhancing durability. Since its inception, the brand has expanded its product line significantly. Around 2017-2018, swimwear was introduced, followed by clothing and bags in approximately 2021, transforming Manebí from a single-product entity into a comprehensive resortwear brand. The product portfolio now includes a wide array of items for both women and men, such as flat and wedge espadrilles, sandals, loafers, dresses, shirts, swimwear, and various accessories like bags and hats.

Manebí operates a direct-to-consumer business model, supplemented by a robust wholesale network and a global e-commerce presence. Its target market consists of fashion-conscious individuals and travel enthusiasts who appreciate quality craftsmanship and a summer-inspired aesthetic. The company generates revenue through sales on its own website, its physical retail stores in iconic seaside destinations like Capri, Saint Tropez, and Ibiza, and through a network of over 500 wholesale partners. These partners include prestigious department stores such as Harrods, Saks Fifth Avenue, Selfridges, and MatchesFashion. The brand has also focused on ethical production and sustainability, using materials like plant-based fabrics and recycled paper for packaging, and collaborating with family-run factories and artisan cooperatives in Spain, Italy, India, and Madagascar. To enhance customer experience and security for online orders, Manebí has partnered with Movopack for reusable and secure packaging solutions.

Keywords: resortwear, espadrilles, Italian design, Spanish craftsmanship, direct-to-consumer, lifestyle brand, Antonello Benati, Vera Drossopulo, premium footwear, summer fashion, handmade shoes, wholesale fashion, e-commerce, sustainable fashion, travel apparel, beachwear, Milan startup, accessories, men's resortwear, women's resortwear