Manalto

Manalto Inc. operates as a developer and commercial provider of social media management technology. The company's history began in 2011 in Australia as a software development project conceived by its founder, Anthony Owen. The name "Manalto" is a blend of "management" and "altocumulus," reflecting its cloud-based foundation. The firm has undergone significant corporate changes, including a reverse merger in March 2015, an acquisition of Bambu Digital in April 2017, and was ultimately delisted from the Australian Securities Exchange on March 1, 2021.

Manalto provides a cloud-based, enterprise-grade software-as-a-service (SaaS) platform designed to help businesses manage a large and complex social media presence. The solution specifically targets organizations with numerous outlets, such as franchises or branch offices, enabling them to maintain brand consistency and manage risks across their social networks. It serves a client base of midsize and large enterprises, as well as government entities, by offering a centralized system to control and coordinate social media activities. Revenue is generated through its SaaS model, which has gained traction in a growing market for social media management tools.

The core product is an enterprise social media management platform that integrates with major networks like Facebook, Twitter, and LinkedIn. A central dashboard allows organizations to manage branding, content publishing, and user permissions across thousands of social media pages simultaneously. Key features include scalable posting, which allows a single message to be published across numerous pages, and tools for managing and sharing approved brand assets like images and videos. The platform provides granular user access controls, workflow mechanisms, and the ability to organize social media assets in alignment with the company's internal structure. Furthermore, it offers analytics to measure performance at a post, page, or aggregated level, alongside social listening capabilities to monitor audience conversations.

Keywords: social media management, enterprise software, brand management, risk management, franchise social media, multi-location business, SaaS platform, content publishing, social media analytics, user permissions, social listening, brand consistency, digital marketing tool, hierarchical management, social media governance, content library, geo-targeting, campaign management, social media dashboard, corporate communications