Manadge
Manadge - The Programmatic Management Platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2019 | 2020 | 2021 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 800 % | 244 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Manadge operates as a specialized advertising intelligence and analytics platform focused on the programmatic advertising sector. The company was founded in 2019 by Nathan Venezia, who serves as the CEO. His background in programmatic sales management and project innovation directly shaped the company's mission to address inefficiencies in advertising revenue management.
The firm provides a centralized, all-in-one workspace designed for publishers, sales houses, and demand partners to manage and analyze advertising revenue from both direct and programmatic sales channels. Manadge's core business involves offering a suite of software tools that aggregate and normalize data from various sources, enabling clients to gain clear insights into performance and make data-driven decisions. The platform is integrated with over 60 Supply-Side Platforms (SSPs) and ad servers, offering real-time analytics, campaign performance tracking, and comparison dashboards.
Key features of the service include tools for automating the mapping of agencies and advertisers, alerts for performance drops or newly active advertisers, and benchmarks to assist sales teams in identifying upselling opportunities. The business model is centered on providing this technology as a service. On June 20, 2023, Manadge was acquired by Triton Digital, a global technology and services provider for the digital audio and podcast industries. This strategic acquisition integrated the Manadge team and technology into Triton Digital, aiming to enhance Triton's portfolio by offering its clients more robust tools for analyzing advertising revenue and performance across all audio types.
Keywords: programmatic advertising, ad intelligence, revenue management, publisher analytics, ad ops, yield optimization, SSP data aggregation, DSP data analysis, Triton Digital, Nathan Venezia, ad revenue analytics, sales house tools, demand partner platform, campaign performance, advertising data normalization, digital audio advertising, podcast monetization, ad server integration, advertising BI tools, deal management