MAMIE & CO

Mamie & Co, founded on November 7, 2012, in La Rochelle, France, operates by reviving and commercializing traditional grandmother's remedies, tips, and recipes. The company was started by David Couthon, who drew inspiration from his mother and grandmother and his 15 years of experience in the natural products sector. He aimed to share a cultural heritage of practical and natural solutions that were being lost.

The business model is centered on direct-to-consumer sales through a network of in-home workshops, a method chosen to foster a convivial atmosphere of advice and sharing, reminiscent of the way grandmothers would pass on their knowledge. This approach allows customers to test and experience the products firsthand. The company's product range is divided into categories such as 'Aliments malins' (smart foods), 'remèdes naturels' (natural remedies), 'soins de tradition' (traditional care), and 'droguerie d'antan' (old-fashioned household products). These offerings include cosmetics based on aleppo soap or clay, honey, spices, and cleaning supplies, with a strong emphasis on natural, organic, and French-made products. The company prioritizes sourcing from small French producers and ensures transparency in its product compositions.

The founding team expanded to include four partners with complementary skills: David Couthon as the strategic leader, Hubert Clément as a business angel overseeing profitability, Héloïse developing the sales network, and Franck Gigon, a phytotherapist and micronutritionist, providing medical credibility to the remedy-focused products. Mamie & Co has achieved notable milestones, including winning a Pentaward in Barcelona in 2013 for its packaging design. By the end of 2015, the company reported over 50,000 product sales and had conducted 600 discovery workshops, showing significant growth. To fuel further expansion, the company launched a crowdfunding campaign in 2016, aiming to raise €200,000 to expand its national coverage.

Keywords: direct sales, natural remedies, household products, French-made, organic products, traditional recipes, home workshops, cosmetics, wellness, skincare, food products, cleaning supplies, crowdfunding, phytotherapy, consumer goods, La Rochelle, David Couthon, eco-friendly, sustainable living, grandmother's tips