Malorama

Malorama AS operates as a significant sales and distribution company within Norway's surface treatment market. The company's origins trace back to 2010, when it was formed through the merger of MAL AS and Colorama Norge AS. This event combined decades of experience in cooperative-based chain operations and wholesale logistics.

A pivotal moment in Malorama's history occurred in May 2021, when it was acquired by Mestergruppen, a major player in the house, cottage, and building materials sector. This acquisition was a strategic move by the previous owners, which included Icon Capital and Loe Equity since 2018, to bring in an industrial owner to foster the company's next phase of development. Following the acquisition, Malorama continues to operate as an independent business area within Mestergruppen.

The core of Malorama's business is the sourcing, sale, and distribution of a comprehensive portfolio of surface products, including paint, flooring, wallpaper, and related tools and accessories. Its business model encompasses both wholesale and retail operations, serving a diverse client base of professional craftsmen and private consumers. The company functions as the logistical link between product manufacturers and the end market, delivering to over 1,200 points of sale across Norway. Revenue is generated through the sale and distribution of these products via its various chains and logistics operations. With an annual turnover of approximately 2.3 to 2.6 billion NOK, the company holds a commanding position in the Norwegian market for paint, flooring, and wallpaper.

Malorama manages several specialized chains and business units. For the professional market, it operates Mal Proff, a leading chain in Norway with numerous stores dedicated to painters and other craftsmen, offering a wide product range and technical expertise. For the consumer retail segment, it operates the well-known Fargerike and Kulør store chains. The company's logistical backbone is Mestergruppen Logistikk (formerly Farveringen), which manages a large, automated warehouse and distribution center, ensuring efficient supply to both B2B and B2C customers.

Keywords: surface treatment distribution, paint wholesale, flooring supplier, wallpaper distribution, Norwegian building materials, construction supply chain, Mal Proff, Fargerike, Kulør, Mestergruppen, professional trade supply, retail paint stores, logistics and distribution, construction materials Norway, wholesale building supplies, home improvement retail, interior decoration products, surface coatings, automated logistics, B2B distribution