Makromusic

From a financial analyst's perspective, Makromusic operates within the burgeoning social discovery market, leveraging a specific niche: shared musical taste. Founded in 2020 by Aybars Can Kırallı, Atakan Erdem, and Gökberk Vural, the company emerged from the founders' shared passion for music and technology, developed during their time at Izmir University of Economics. The venture originated as a project during their university years and was subsequently incubated at the Comvex traction-oriented incubation center before officially launching. Their core offering is a mobile application that facilitates connections between users who are listening to the same song or artist in real-time. This mechanism provides a differentiated approach to social networking, moving beyond profile-based matching to a model centered on immediate, shared experiences.

The platform's user base consists primarily of individuals seeking to form social connections based on musical compatibility. The application integrates with major streaming services like Spotify and Apple Music, analyzing users' listening data to create these instantaneous matches. This integration is crucial to the user experience, allowing for seamless discovery of new people. The business model appears to be twofold. For the general user, the app likely operates on a freemium model, where basic matching is free, but premium features such as unlimited messaging or enhanced profile visibility could be available through a subscription. This structure is common in the social app landscape, aiming to build a large user base before monetizing through paid tiers.

A secondary and potentially significant revenue stream is 'makromusic for Artists'. This service functions as a B2B marketing tool, allowing musicians and labels to promote their tracks directly to a targeted and engaged audience. By paying to have their music featured, artists can gain exposure and attract organic listeners who are already actively seeking new music on the platform. This model capitalizes on the highly competitive nature of the music industry, where artists constantly seek effective channels to break through the noise. This dual-revenue approach, targeting both consumers (B2C) and artists (B2B), diversifies its income potential and creates a symbiotic ecosystem where artist promotion can enhance the music discovery experience for users.

Keywords: social discovery, music streaming, real-time matching, artist promotion, mobile application, freemium model, B2B marketing, music technology, social networking, user engagement