Makemereach

MakeMeReach, now operating as Paragone.ai, was founded in Paris in 2009 by Pierre-François Chiron. The company was established on the premise of monetizing content on Facebook pages. Chiron, a seasoned entrepreneur and former product manager, co-founded the company which successfully raised €3 million. By 2014, the firm employed 15 people and its platform was present in over five countries.

A significant milestone in the company's history was its acquisition by Perion Network Ltd. in February 2015 for approximately $10-15 million. This acquisition was a strategic move for Perion to expand its mobile marketing offerings into the social media advertising space, making MakeMeReach its European operations center. Following the acquisition, Chiron continued to lead the MakeMeReach team. In February 2021, MakeMeReach rebranded to Paragone.ai, reflecting its evolution and new focus on providing an Actionable Performance Monitoring (APM) platform for social advertisers.

The business operates in the ad-tech market, providing a technology platform for social and mobile advertising. Its clients range from global brands like Match.com, L'Occitane en Provence, Armani, and GroupM to mobile app developers. The company's business model is centered on its platform, AdsOptim, which is available as both a self-serve and a fully-managed service. This allows clients to either manage their own advertising campaigns or have the MakeMeReach team manage them. The platform generates revenue by helping advertisers create, manage, analyze, and optimize their ad campaigns across major digital channels including Facebook, Instagram, Twitter, Snapchat, and Google.

The core product, now known as Paragone.ai's Actionable Performance Monitor, is a multi-channel social advertising management platform. It centralizes ad operations into a single dashboard, enabling users to track performance metrics and simplify campaign workflows. Key features include ad rotation, campaign duplication, targeting templates, and automated rule generation to streamline the advertising process. The platform integrates with major social media networks and leverages AI algorithms to predict and optimize campaign results, helping users to improve performance and achieve a higher return on investment. As a Facebook Preferred Marketing Developer and Twitter Marketing Platform Partner, the platform has established credibility and deep integration within the social media ecosystem.

Keywords: social media advertising, ad-tech, mobile marketing, campaign management, performance monitoring, Perion, AdsOptim, multi-channel advertising, self-serve platform, managed service