Make it Social

Make it Social, founded in 2013 by Eddie Robb, operated as a platform to simplify group bookings for events and travel. The venture, based at the Codebase tech incubator in Edinburgh, aimed to resolve the common frustrations of organizing and paying for group activities. The founder's personal experiences with the challenges of coordinating trips with friends directly inspired the company's creation.

The business provided a technology solution for companies in the travel, tourism, and hospitality sectors. Its core product was an integrated "Book It Socially" button that allowed customers to initiate a group booking, invite friends, and split the payment individually, streamlining a traditionally cumbersome process. For businesses, this meant the potential for larger and more frequent group sales by removing the logistical hurdles for organizers. The company's revenue model was likely based on fees or commissions from the transactions processed through its platform. Make it Social established key partnerships with major players in the ticketing industry, including Ticketmaster in October 2017 and The Ticket Factory in July 2018. These collaborations expanded its reach into global markets such as Australia, New Zealand, and Europe, and covered major entertainment venues.

The company's journey included several funding rounds, starting with a Seed round in June 2014, followed by an accelerator/incubator phase in August 2014, and an equity crowdfunding campaign in October 2017. Despite its partnerships and funding, the company ultimately ceased operations, with a liquidation event recorded on October 25, 2018.

Keywords: group booking, social booking, event ticketing, travel technology, pay individually, booking platform, ticketing software, group travel, split payments, event organization, tour operator software, social commerce, Ticketmaster partnership, The Ticket Factory, Eddie Robb, Codebase Edinburgh, hospitality tech, online booking, event management, travel payments