Make it Home Safe
Mobile application that enables motorists to provide real-time identification to law enforcement during traffic stops ensuring safety and transparency.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 200 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Make It Home Safe, founded in 2017 by Carlton and Pamela Vreen, provides a mobile application designed to enhance safety and transparency during traffic stops for both motorists and law enforcement officers. The company is headquartered in Pittsburgh, PA.
The inspiration for the company stemmed from founder Carlton Vreen's personal, negative experiences with racial profiling and police overreaction during traffic stops, as well as the fear he felt when his own son started driving. These events motivated him to create a solution that could de-escalate potentially dangerous interactions by fostering immediate and safe communication. Carlton, identifying as the target audience himself, leveraged his personal understanding of the fears shared by many people of color during police interactions to shape the product. The company has participated in the AlphaLab accelerator program and was a winner of the 2022 UpPrize Social Innovation Challenge.
The business operates through a mobile application available for download, which serves both individual motorists and law enforcement agencies. Upon being pulled over, a user can activate the app, which then uses biometric verification (facial or fingerprint recognition) to confirm the driver's identity. The app automatically notifies pre-selected loved ones of the traffic stop, shares the user's exact location, and begins video recording the interaction. It securely shares the driver's license, vehicle registration, and insurance information with the officer, who can view it from their vehicle. The platform also allows for text or video chat between the driver and the officer before they approach the vehicle, and informs the driver of the reason for the stop. For law enforcement, the platform offers a way to identify and verify motorists in real-time, aiming to improve officer safety and efficiency during the 50,000 traffic stops that occur daily in the United States.
Keywords: personal safety, traffic stop, de-escalation, law enforcement technology, motorist protection, mobile application, real-time identification, community safety, police-citizen relations, video recording