Make

Make, formerly known as Integromat, was established in 2012 by a team of four founders: Ondřej Gazda, Patrik Šimek, Michal Toman, and Tomáš Schel. The company's journey began in the Czech Republic with the goal of creating a powerful integration tool that was accessible to a broad audience. A significant milestone in its history was the acquisition by the German software-as-a-service company Celonis in 2020, which provided substantial resources for expansion and development. This acquisition led to the rebranding from Integromat to Make in February 2022, signaling a new phase of growth and an expanded vision for the platform.

The company operates in the Integration Platform as a Service (iPaaS) and workflow automation market, catering to a diverse client base that ranges from individual users and small businesses to large enterprises. Its business model is primarily subscription-based, offering various tiered plans that correspond to the number of operations and data transfer limits required by the user. This model allows for scalability, serving customers like Meta, Spotify, and Uber.

Make's core offering is a visual automation platform that enables users to connect different applications and services to automate workflows without needing to write any code. The platform's distinct feature is its visual interface where users can drag and drop apps and connect them to build complex automated processes, referred to as 'scenarios'. This visual approach provides a clear and intuitive way to design, build, and manage automations, distinguishing it from more linear automation tools. Users can automate a wide array of tasks, from simple data transfers between two applications to intricate, multi-step system integrations, thereby enhancing operational efficiency.

Keywords: workflow automation, iPaaS, no-code, API integration, visual platform, business process automation, application connectivity, data synchronization, task automation, Integromat