Maison Stella & Suzie

Maison Stella & Suzie is a French fashion house specializing in women's ready-to-wear clothing, leather goods, and accessories. The company was founded in Toulouse, France, in 2017 by Margaux Minguez-Lahana and her husband, Max Minguez. Margaux, a lifelong fashion enthusiast, initially launched the venture as an online concept store, curating and distributing other brands through exclusive weekly capsules. A year after its inception, the company transitioned to designing and producing its own collections under the name "Stella & Suzie Création." By June 2020, the business model shifted entirely to focus on its own creations, officially becoming Maison Stella & Suzie in September of that year. The brand name is a personal tribute; "Stella" honors Margaux's grandmother, and "Suzie" is the name of her husband's first bass guitar.

The company operates on a direct-to-consumer model, releasing new, limited-quantity capsule collections monthly through its e-commerce website. These collections are characterized by a feminine, bohemian, and chic style, featuring solar prints and airy fabrics. Initially an online-only retailer, Maison Stella & Suzie expanded into the physical retail market in 2021, opening its first brick-and-mortar store in Toulouse, followed by locations in Bordeaux, Aix-en-Provence, Brussels, and Lille. The brand also has a presence in department stores like Printemps Haussmann in Paris. The business targets women aged 25 to 45 and has built a strong community, leveraging influencer marketing and a significant social media presence. The company's revenue has seen substantial growth, reaching €5.3 million in 2021 and exceeding €10 million in 2023.

The design process is handled internally at their Toulouse workshop. While design is in-house, manufacturing is carried out by external suppliers in Europe, the Mediterranean region, and Asia, selected for their technical expertise. The company has expressed a commitment to working with environmentally conscious suppliers and aims to certify all its collections in the long term. Maison Stella & Suzie has also engaged in philanthropic efforts, supporting foundations focused on children's welfare in Madagascar and breast cancer awareness.

Keywords: women's ready-to-wear, French fashion brand, e-commerce, capsule collections, bohemian chic style, leather goods, fashion accessories, direct-to-consumer, online retail, physical boutiques, Toulouse fashion, Margaux Minguez-Lahana, influencer marketing, social media fashion, limited quantity collections, European manufacturing, feminine apparel, solar prints, fashion startup