Maintain Altitude

Maintain Altitude Ltd, incorporated on March 22, 2024, by founders Alex Tarr and David Emery, is a company operating at the confluence of the video game and music industries. The venture aims to redefine music discovery and engagement through interactive entertainment products. The company's leadership team includes Alex Tarr, who serves as a Director and possesses a background in mobile gaming, having held roles such as General Manager at Space Ape and Director of Product at King. Co-founder and Director David Emery brings extensive experience from the music sector, with a history as President of Marketing at RCA Records UK (Sony Music) and SVP of Global Marketing at Parlophone Records (Warner Music). This blend of expertise from both the gaming and music worlds forms the core of the company's strategic approach.

Maintain Altitude is focused on developing products that merge the mechanics of gaming with the experience of music consumption. The business intends to create immersive entertainment that appeals to both music lovers and gamers across different generations. While specific product details are not yet public, the company's stated mission is to build the next evolution in how people interact with music, suggesting a platform or application-based service. The business model will likely revolve around the products they are creating, positioned to capitalize on the growing convergence of these two multi-billion dollar markets. Based in London, the company is in its early stages, having been registered as a private limited company in the United Kingdom.

Keywords: music discovery, video games, immersive entertainment, mobile gaming, music industry, interactive entertainment, artist engagement, digital media, entertainment technology, music gamification