Mailtastic

Mailtastic is a software development company specializing in email signature management and marketing. Founded in 2015 by Andreas Schroder, Tao Bauer, Claudio Como, and Peer Wierzbitzki in Mainz, Germany, the company provides a platform for businesses to centrally manage employee email signatures, ensuring brand consistency and compliance.

The platform enables the transformation of daily email traffic into a marketing channel by adding promotional banners to signatures. Key features include a dashboard for campaign management, performance analytics to track clicks and impressions, and integration with CRM systems like HubSpot and Marketo, as well as email clients such as G Suite, Office 365, and Outlook. This allows for the creation of targeted banner campaigns aimed at specific audience segments. The business model is based on a Software-as-a-Service (SaaS) subscription. Mailtastic serves a range of clients, from small businesses to large enterprises, primarily in the Germany, Austria, and Switzerland (DACH) region.

In May 2020, Mailtastic was acquired by Cognism, a provider of sales intelligence data. The acquisition integrated the entire Mailtastic team into Cognism, combining Mailtastic's signature marketing capabilities with Cognism's lead generation and outreach tools. The platform is ISO 27001 certified and GDPR-compliant.

Keywords: email signature management, signature marketing, brand consistency, lead generation, email advertising, campaign analytics, SaaS, corporate branding, CRM integration, digital marketing, marketing automation, Outlook plugin, G Suite integration, compliance management, banner campaigns