Mailout

Mailout, an Edmonton-based company, provides a focused email marketing solution for organizations to manage and dispatch email newsletters. The company was originally founded as Internet Mailout in 2001 by Gregg Oldring. In 2015, after 14 years of operation, the firm rebranded to Mailout.com, a domain name Oldring had narrowly missed acquiring at the company's inception. This name change was intended to better represent its broadening client base.

The business offers a software application designed to facilitate the creation, management, sending, and tracking of email campaigns. Core functionalities include building and deploying HTML email campaigns, managing opt-in email lists, and accessing detailed real-time reporting on campaign performance. The platform serves a wide array of clients, from globally recognized corporations and advertising agencies to universities, non-profits, and web designers. The service is built to help any organization communicate a message to a specific group of subscribers, whether for internal communications or external customer updates.

The platform's business model centers on providing these email direct marketing tools to its users. It allows for list and email template management alongside real-time analytics. The company has positioned itself as a straightforward tool for permission-based email marketing. In 2015, the relaunch as Mailout.com also came with a new user interface, aiming to enhance the user experience and maintain its commitment to being a preferred email marketing tool.

Keywords: email marketing, newsletter management, email campaign tracking, mailing list management, direct email marketing, Gregg Oldring, Internet Mailout, permission-based marketing, HTML email campaigns, real-time reporting, subscriber management, email analytics, customer communication, B2B email marketing, email automation, email deployment, list management, campaign analytics, corporate newsletters, non-profit email marketing