Mailmodo

Mailmodo is a no-code email marketing platform that enables the creation and sending of interactive, app-like emails designed to increase conversion rates. Founded in 2020 by Aquibur Rahman, Apurv Gupta, and Devyesh Tandon, the company aims to resolve low engagement by embedding dynamic elements directly into emails. This allows recipients to perform actions like filling out forms, completing surveys, booking appointments, or making purchases without leaving their inbox, significantly reducing the steps in the user journey.

The idea for Mailmodo originated when its founders recognized the potential of Google's Accelerated Mobile Pages (AMP) for email technology to revolutionize a static medium. Co-founder and CEO Aquibur Rahman has a background in digital marketing at high-growth startups. Apurv Gupta previously co-founded a SaaS startup, and Devyesh Tandon has engineering experience with major tech companies. Their combined expertise informed the development of a platform that removes the technical complexity of AMP email for marketers.

Mailmodo operates on a Software as a Service (SaaS) business model, offering tiered subscription plans based on the volume of emails sent. Its clients range from startups to enterprises in sectors like edtech, fintech, e-commerce, and SaaS. The platform provides a drag-and-drop editor, pre-built templates, and interactive widgets to create these high-engagement emails. Beyond individual campaigns, it offers tools for marketing automation, allowing for trigger-based, personalized email sequences through a visual journey builder. The service integrates with various CRMs and marketing tools to streamline workflows.

The company has secured $2.27 million in seed funding over two rounds. A notable round in July 2021 raised $2 million, led by Sequoia Capital India's Surge and Y Combinator, with participation from investors like Titan Capital and AngelList. This funding has been allocated to product development and market expansion.

Keywords: interactive email, email marketing, AMP for email, no-code platform, conversion rate optimization, SaaS, marketing automation, lead generation, customer engagement, dynamic email content, in-email forms, email surveys, user journey, transactional emails, email campaign management, personalized marketing, Devyesh Tandon, Aquibur Rahman, Apurv Gupta, Y Combinator, Sequoia Capital