Mailmodo

Mailmodo is an email marketing platform established in 2020 by co-founders Aquibur Rahman, Apurv Gupta, and Devyesh Tandon. The company's inception was sparked by Google's public release of Accelerated Mobile Pages (AMP) for email, a technology that allows for dynamic and interactive elements within the body of an email. CEO Aquibur Rahman, with a background in marketing at startups and fintech firms, was motivated by the persistently low conversion rates of traditional email campaigns, which often require users to click through to an external website. This friction is what Mailmodo aims to eliminate.

The core of Mailmodo's business is a software-as-a-service (SaaS) platform that enables marketers to create and send these app-like interactive emails without needing to write code. It operates on a subscription-based revenue model where pricing is primarily determined by the number of contacts a client has. The platform serves a wide array of clients, from startups to enterprises across industries like e-commerce, education, and hospitality. Mailmodo's key differentiator is its focus on AMP emails, which allow end-users to perform actions such as filling out forms, booking meetings, completing purchases, or responding to surveys directly within their inbox. This functionality is designed to significantly reduce user friction and increase engagement, with the company reporting conversion rate increases of up to 250% in early experiments.

The platform includes a no-code, drag-and-drop editor, a library of pre-built templates, and various interactive widgets. Beyond the core AMP email creation, the service provides a suite of email marketing tools, including a visual journey builder for creating automated workflows, contact list management and segmentation, A/B testing, and detailed analytics for both AMP and HTML versions of emails. Mailmodo supports integration with numerous CRMs and marketing tools like HubSpot, Zapier, Calendly, and major e-commerce platforms such as Shopify and WooCommerce. Since its public launch in January 2021, the company has secured $2.27 million in funding over multiple rounds from investors including Y Combinator, Sequoia's Surge, and Titan Capital.

Keywords: interactive email, AMP for email, email marketing automation, no-code email builder, email conversion rate, SaaS, Aquibur Rahman, Apurv Gupta, Y Combinator, email campaign management, dynamic email content, in-email forms, email journey builder, lead generation emails, transactional emails, email engagement, HubSpot integration, Shopify email marketing, email analytics, customer lifecycle marketing, email ROI