MailLift

MailLift operated as a service provider specializing in handwritten correspondence for B2B sales and marketing professionals. The company's core offering was a software platform that allowed businesses to automate personalized, handwritten letter campaigns for customer engagement, such as welcome packages. It primarily served SaaS companies, as well as Inc. 5000 and Fortune 500 enterprises, in the United States, Canada, the U.K., and Australia.

The company's journey began in 2013 when it participated in the gener8tor accelerator program, which was followed by acceptance into the globally recognized 500 Startups program. Co-founded by Daniel Jurek, who served as the Chief Technology Officer, MailLift secured investments from notable venture firms including Kima Ventures and WAFTT Capital. This early traction highlighted the market's interest in solutions that could bridge the digital and physical realms of customer relationship management.

MailLift's business model was centered on its software, which integrated directly with CRM and help desk platforms like Salesforce. This integration enabled clients to trigger letters based on specific events or schedule recurring mailings. The service distinguished itself by using real postage stamps to increase open rates and providing clients with photographs of each completed letter for quality assurance. According to a 2019 PitchBook entry, the company ceased operations on February 1st of that year.

Keywords: handwritten letters, B2B marketing, customer engagement, sales automation, direct mail, CRM integration, lead nurturing, customer retention, personal outreach, Salesforce integration, gener8tor alumnus, 500 Startups portfolio, mail automation, marketing technology, personalized marketing, client relationship, B2B communication, Daniel Jurek