Mai Ai Culture Communications

Beijing Mai Ai Culture Communications, operating as Mai Ai, is a multimedia company established in 2009 with a focus on China's electronic music market. The company provides integrated services that encompass artist and copyright management, music festival production, music education, and media promotion.

Initially a broader cultural organization, Mai Ai pivoted in the latter half of 2015 to concentrate on electronic music, aiming to cultivate this culture among younger demographics. The company's business model is structured around five main pillars: event and festival production, music publishing, artist management, music education, and technology, including holographic visuals. It generates revenue through these diverse operations, catering to fans of electronic music and associated lifestyle trends.

Mai Ai operates several prominent brands, including the INTRO Music Festival, which was founded in 2009 and is recognized as China's first large-scale outdoor electronic music festival. The company has expanded its festival operations internationally to locations like the Netherlands and Mongolia. Additionally, Mai Ai manages artists such as YUAN, a significant producer and singer in China's electronic music scene. The company has also established international partnerships, becoming the exclusive management partner in China for Italy's SAIFAM Group and the official travel partner for the major global festival Tomorrowland for three consecutive years.

Keywords: electronic music, artist management, music festival production, copyright management, Chinese music market, live events, music publishing, INTRO Music Festival, entertainment platform, youth culture, multimedia services, holographic technology, music education, event production