Mai

Mai, a Stockholm-based enterprise, is carving out a niche in the burgeoning second-hand fashion market by streamlining the selling process for individuals. Founded in 2022 by Oscar Tjerning, a former executive at mobility company Voi, along with Oliver Walerius and Lucas فريد, the company addresses the common friction points associated with reselling apparel online. Tjerning’s experience in scaling technology ventures is directly applicable to Mai's operational challenges and growth strategy.

The company's core offering is a service that simplifies the entire lifecycle of selling pre-owned clothes, shoes, and accessories. Users begin by ordering a bag from Mai, filling it with items they wish to sell, and sending it back. Mai then takes over the labor-intensive tasks: professionally photographing the items, using AI to suggest optimal pricing, and writing compelling product descriptions. The service leverages technology to automatically list these items across multiple second-hand marketplaces simultaneously, a strategy that significantly widens the potential buyer pool.

Mai's business model is structured around a consignment framework. The company takes a commission from the final sale price of the items, aligning its revenue directly with the success of its users. This model caters to individuals who value convenience and are willing to pay a fee to avoid the hassle of photographing, listing, and managing sales across various platforms. By handling the logistics and leveraging a multi-platform approach, Mai aims to increase the probability of a sale and secure a higher final price for the seller, creating a clear value proposition in the circular fashion economy.

Keywords: second-hand fashion, consignment service, AI-powered pricing, multi-platform listing, circular economy, fashion resale, automated selling, e-commerce logistics, sustainable fashion, marketplace optimization