Mahaana Wealth

Mahaana Wealth

Pakistan’s first digital wealth manager.

HQ location
Islamabad, Pakistan
Launch date
Employees
Enterprise value
$8—13m
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DateInvestorsAmountRound
investor

€0.0

round
investor

€0.0

round
*

$2.1m

Seed
Total Funding000k
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More about Mahaana Wealth
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Mahaana Wealth, founded in 2021 by Muhammad Shamoon Tariq, positions itself as a digital-first wealth management platform with a sharp focus on the Pakistani market. The company aims to democratize investment opportunities by providing access to a variety of asset classes that were previously difficult for the average retail investor to tap into. Tariq's background, with experience at notable financial institutions such as Goldman Sachs, Barclays, and Credit Suisse, lends significant industry credibility to the venture, suggesting a deep understanding of complex financial products and wealth management strategies. This experience appears to be a driving force behind Mahaana's mission to bridge the gap between sophisticated investment instruments and the broader public.

The core of Mahaana's offering is a platform that facilitates goal-based investing, allowing users to build diversified portfolios tailored to their financial objectives. The business model revolves around providing advisory services and access to curated investment products, likely generating revenue through management fees, advisory fees, or a commission-based structure on the products offered. By targeting both individual retail investors and high-net-worth individuals within Pakistan, Mahaana is tapping into a market with a growing appetite for structured financial planning and wealth growth. The platform's emphasis on user-friendly design and digital accessibility is a key component of its strategy to attract a new generation of investors who are comfortable managing their finances online.

A significant milestone for the company was securing pre-seed funding in a round led by Vurse, with participation from Swedish and local angel investors. This infusion of capital is critical for scaling operations, enhancing the technological infrastructure of the platform, and expanding its user base. The platform enables investments in mutual funds and exchange-traded funds (ETFs), with plans to introduce international equities and real estate investment trusts (REITs). This product roadmap indicates a clear strategy to continuously add value for its clients by broadening the spectrum of available investment options, thereby differentiating itself in an emerging but competitive fintech landscape in Pakistan. Keywords: wealth management, fintech, investment platform, Pakistan, asset management, digital investing, financial advisory, retail investors, mutual funds, pre-seed funding

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