MAGNIFI
closedWebsite that helps connect users to live music performances in their local area.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Magnifi operates as an AI-powered investment platform designed to assist individual investors in their financial decision-making process. The company was founded in the summer of 2018 by Dr. Vinay Nair as part of the TIFIN Group, a fintech platform that creates companies in wealth management and personal finance. Dr. Nair, a finance professor and serial entrepreneur, founded TIFIN and its entities, including Magnifi, to address the complexities and frictions investors face. His background as a Wharton professor and experience in launching several fintech firms shaped Magnifi's mission to make finance more accessible.
The platform serves a broad range of clients, from first-time investors to experienced traders, by providing tools for research, portfolio management, and goal-based planning. The business operates on a subscription-based model, offering monthly or annual plans for access to its full suite of features, rather than generating revenue from commissions or order flow. This structure aligns the company's incentives with providing quality guidance to its users.
Magnifi's core product is an AI-driven investing assistant that utilizes conversational AI to simplify investment research. Users can ask natural language questions like "what happens if I buy Nvidia?" or "how can I retire early?" to receive data-driven insights and suggestions. The platform provides access to a marketplace of over 15,000 stocks, ETFs, and mutual funds. A key feature is its ability to connect with and analyze a user's existing brokerage accounts from various providers, offering a holistic view of their portfolio to identify risks, track performance, and uncover opportunities. The platform also includes a commission-free brokerage for direct trading. A significant milestone was the acquisition of SharingAlpha in July 2022, a community of over 15,000 professional fund investors, which expanded Magnifi's international presence and integrated community intelligence into its platform.
Keywords: AI investing assistant, investment platform, fintech, portfolio analysis, stock research, ETF discovery, financial planning tools, commission-free trading, natural language search, wealth management technology, goal-based investing, portfolio optimization, investment intelligence, subscription finance, TIFIN, Vinay Nair, personal finance app, thematic investing, mutual funds, brokerage account aggregation