Magma
Sportswear firm that makes specialized fabrics treated with anti-moisture and anti-microbial formulas to save from body odors.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Established in Egypt in 2016, Magma Sportswear has carved a niche in the athletic apparel market through its commitment to fabric development and local manufacturing. The company launched its inaugural collection in 2018, a milestone that showcased its dedication to producing high-quality sportswear. A significant turning point in Magma's trajectory occurred in 2022 when it was acquired by Mohamed El-Sewedy through the venture capital firm Averroes Ventures. This acquisition installed Mohamed El-Sewedy as the company's chairman and Amr Abu Ali as its Chief Executive Officer.
Magma operates on a direct-to-consumer model, primarily through its e-commerce platform, and complements this with a physical retail presence in established outlets such as Debenhams. The company's production is vertically integrated, with a factory in Egypt that manages the entire process from fabric selection to the final product. This control over the supply chain allows for a focus on material science, with products often featuring antibacterial and moisture-wicking properties. The target clientele includes athletes and general consumers looking for performance-oriented and athleisure clothing. The business generates revenue through the sale of its sportswear products.
The product portfolio encompasses a range of athletic apparel for men, women, and children, including items like t-shirts, shorts, leggings, and hoodies. The brand distinguishes itself by using premium Egyptian fabrics and incorporating textile technology to enhance performance. Future growth strategies are centered on expanding the product line to include footwear, beachwear, and accessories, as well as extending its market reach throughout the Middle East and the Gulf region.
Keywords: Egyptian sportswear, athletic apparel, performance wear, athleisure, e-commerce, direct-to-consumer, textile manufacturing, sportswear technology, Middle East market, activewear, fitness clothing, gym clothes, moisture-wicking fabric, antibacterial textiles, local manufacturing, sports apparel, online retail, retail partnerships, athletic clothing, workout gear, kids sportswear