Magisso

Magisso is a Finnish design company established in 2008 by Juhani Sirén and Anssi Hurme. The founders, who previously worked in the magazine business without prior experience in design or international trade, were driven by a mission to export Finnish design innovations globally. The company operates as a design and manufacturing entity focused on creating functional and stylish home goods that solve everyday problems. The business model involves both direct-to-consumer sales of its own product lines and providing design and sourcing services to other businesses.

Magisso's product portfolio is diverse, including kitchen accessories, drinkware, and cooling ceramics. One of its earliest and most recognized products is the stainless steel Cake Server, which cleverly cuts and serves a piece of cake in a single motion and has sold around a quarter of a million units. Another notable creation is the tilting Tea Cup, which features an integrated strainer; by tilting the cup, users can easily control the tea's brewing strength, a design that has garnered multiple awards. A significant part of their collection is the Naturally Cooling Ceramics line, which keeps contents cool for hours after being soaked in water, an ancient technique applied to contemporary barware like wine coolers and carafes. The company collaborates with various international designers and holds numerous patents and design rights for its products.

Financially, the company has progressed through multiple funding rounds, including a Series A in 2017 and a Seed round in 2024, attracting investors such as NXC and Innovestor. Magisso's products are sold in over 35 countries through high-end retailers and prestigious venues like the Museum of Modern Art (MoMA) in New York. In late 2024, Magisso was acquired by Voysey Brands, a move intended to support future growth and international expansion while the original founders remain as advisors to ensure the brand's vision is maintained. Magisso also emphasizes sustainability by focusing on responsible materials and has ceased producing plastic and seasonal items under its brand.

Keywords: Finnish design, kitchenware, home goods, Juhani Sirén, Anssi Hurme, problem-solving design, cooling ceramics, cake server, tea infuser cup, functional homeware, Nordic design, sustainable materials, design services, global sourcing, Voysey Brands, Red Dot Design Award, household products, drinkware, barware, innovative housewares, home accessories, consumer goods, retail design, product innovation, MoMA design store