Magical

Founded in 2020 by the husband-and-wife team of Harpaul Sambhi (CEO) and Rosie Chopra (COO), along with co-founders Zach Piepmeyer and Prashant Viswanathan, Magical is a company focused on automating repetitive digital tasks. Sambhi, a serial entrepreneur, previously founded Careerify, a referral automation tool that was acquired by LinkedIn in 2015. His experience at LinkedIn and subsequently at Microsoft, coupled with a desire to create tools that improve daily work life, led to the creation of Magical during the COVID-19 lockdown.

Magical operates as an AI-powered application designed to enhance productivity for both individuals and businesses by automating mundane workflows. The company's primary product is a browser extension for Chrome and Edge that functions as a no-code, ambient automation tool. This tool can autofill forms, extract data from web pages directly into spreadsheets like Google Sheets, and utilizes a text expander with AI assistance to draft messages. The platform is designed for non-technical users, enabling them to set up automations without needing IT or developer intervention. Its core business model centers on a free-to-use application, which has facilitated word-of-mouth growth, with monetization strategies likely focused on premium features for enterprise clients.

The service targets a broad market of knowledge workers and enterprise customers looking to streamline administrative and operational tasks. By learning from user behavior, the platform can suggest and implement automations across more than 30,000 applications, including internal and homegrown tools that may lack APIs. This approach differentiates it from traditional Robotic Process Automation (RPA) tools that often require complex integrations. The company serves a diverse client base, from individuals to large corporations like Salesforce, Uber, Disney, and Facebook. Having raised $41 million in funding, with a significant $35 million Series A round led by Coatue, Magical is positioned to expand its agentic AI capabilities, which aim to provide an AI workforce that can make intelligent decisions and operate autonomously.

Keywords: workflow automation, AI agent, text expander, autofill, data entry automation, no-code automation, productivity tool, robotic process automation alternative, Harpaul Sambhi, browser extension, task automation, enterprise software, AI-powered productivity, business process automation, knowledge worker tool, data extraction, automated messaging, form filling, Google Sheets integration, ambient automation