Magi Metrics

Magi Metrics, established in London in 2014 by founder Milo Spencer-Harper, provides detailed raw data from the Instagram platform. The company operates as a data subscription service, catering to a client base that includes influencer marketing agencies, media agencies, brands, and academic researchers.

The core of Magi Metrics' offering is a self-service tool that enables users to export extensive data sets concerning Instagram users, hashtags, and specific geographic locations. This information encompasses metrics such as accounts, posts, likes, and comments. Upon completion of an export request, the service delivers the data to the client via an email containing a link to a CSV format spreadsheet. For clients with more substantial data requirements, Magi Metrics provides an API solution.

The company's business model is structured around monthly subscription plans, which are tiered to accommodate varying levels of need based on the quantity of exports and the volume of posts per export. In August 2015, Magi Metrics secured $35,000 in a grant funding round from Start-Up Chile, which has been its only institutional investor.

Keywords: Instagram data, social media analytics, influencer marketing data, hashtag tracking, social media monitoring, raw data export, Instagram API, user analytics, location data, social media research, brand monitoring, media agency tools, academic social media data, data subscription service, London tech