Magenta

Magenta Mobility, founded in 2018 by Maxson Lewis and Darryl Dias, operates as an integrated electric mobility solutions provider with a clear mission to decarbonize India's logistics sector. The founders identified a need for India-specific solutions, considering factors like heat and humidity, which led to their focus on creating a robust domestic ecosystem for electric vehicles. Maxson Lewis, the CEO, brings over two decades of experience from roles at Accenture, Bosch, and Saint-Gobain, blending expertise in the automotive, power, and clean energy sectors. Darryl Dias, the Co-Founder and Chief Process Officer, leverages his background in project planning and product lifecycle management to drive operational efficiency.

The company's core business revolves around providing an electric fleet for mid- and last-mile delivery services to clients in e-commerce, grocery, pharmaceuticals, and logistics, including major players like Flipkart and Amazon. Initially launched as a charging solutions provider under the brand ChargeGrid, Magenta evolved its model to focus on logistics and fleet operations, which now forms its largest business vertical. Revenue is generated through its Fleet-as-a-Service (FaaS) model, where it leases its electric vehicle fleet, which includes electric three-wheelers and four-wheelers, to clients. As of early 2025, the company operates a fleet of over 2,500 electric vehicles across more than 18 cities, supported by a network of over 90 charging and parking hubs.

Magenta offers a comprehensive service that integrates vehicles, charging infrastructure, and a proprietary software technology platform. This full-stack approach includes a Fleet Management System for real-time tracking, vehicle health monitoring, and operational control. Recently, the company launched NorMinc, a vehicle management platform providing predictive analytics and operational control to fleet operators. A significant milestone was the strategic investment in Axiom Energy Conversion, an EV component manufacturer, which gave Magenta in-house manufacturing capabilities for chargers and other powertrain components. The company has secured substantial funding from investors such as BP Ventures, Morgan Stanley, and LetsVenture to fuel its expansion, with an ambitious goal to grow its fleet to 10,000 vehicles.

Keywords: electric mobility solutions, last-mile delivery, fleet management system, EV logistics, sustainable logistics, electric vehicle charging, e-commerce logistics, FaaS, fleet-as-a-service, supply chain decarbonization, urban freight, EV fleet leasing, ChargeGrid, EVET, NorMinc, Maxson Lewis, Darryl Dias, India logistics, electric commercial vehicles, mid-mile delivery, green logistics, fleet electrification, EV infrastructure