Madhouse Media

Madhouse, Inc., established in 2006 and headquartered in Shanghai with offices in Beijing and Guangzhou, is a prominent player in the mobile advertising network sector in China. The company specializes in providing comprehensive mobile media and advertising solutions through its flagship offering, MadSolutions. This suite includes mobile marketing solutions and campaign management services, enabling clients to effectively reach their target audience through interactive messaging platforms and optimized mobile WAP sites.

Madhouse's services extend to leveraging traditional cross-media buys, campaigns, and on-pack promotions, integrating seamlessly with existing CRM systems and member databases. The company's MadServing technology allows advertisers to deliver ads on mobile websites tailored to the viewer's characteristics, such as location, carrier sub-brand, and handset model. This precision targeting is complemented by the ability to set caps on impressions, clicks, and actions, ensuring efficient ad spend.

Additionally, Madhouse operates MadNetwork, a mobile ad network that connects advertisers and ad agencies with mobile website publishers, facilitating a robust ecosystem for mobile advertising. The company's business model revolves around offering these specialized services to a diverse clientele, including corporations and advertising agencies, generating revenue through service fees and ad placements.

Keywords: mobile advertising, campaign management, interactive messaging, WAP sites, cross-media buys, CRM integration, targeted ads, ad network, mobile marketing, China.