Madhappy

Madhappy is a Los Angeles-based apparel and lifestyle brand founded in 2017 by brothers Peiman and Noah Raf, alongside their friends Joshua Sitt and Mason Spector. The company was conceptualized in late 2016 and launched with a mission to foster optimism and destigmatize conversations around mental health, an idea born from co-founder Mason Spector's personal experiences with depression. Peiman Raf, a University of Michigan Ross School of Business graduate, serves as CEO, overseeing operations and business development, while Noah Raf leads brand strategy and creative direction.

The business operates on a direct-to-consumer model, primarily through its e-commerce platform, supplemented by experiential retail, including pop-up shops in cities like New York, Aspen, and Miami, and a permanent flagship store in West Hollywood. This strategy focuses on building a grassroots community rather than traditional digital advertising. Madhappy's product line consists of brightly colored unisex basics like hoodies, sweatpants, and t-shirts, often featuring their signature hood-stitch detailing. The brand generates revenue through the sale of its apparel and has engaged in numerous high-profile collaborations with companies such as Gap, Columbia, UGG, and sports teams like the Los Angeles Dodgers and New York Yankees.

In October 2019, Madhappy secured a $1.8 million seed funding round led by LVMH Luxury Ventures, with participation from investors like Tommy Hilfiger and the founders of Sweetgreen. This followed a previous seed round in March 2019, bringing its total funding to $3.8 million. A core component of Madhappy's identity is its commitment to social impact through The Madhappy Foundation, a 501(c)(3) non-profit established to support mental health initiatives. The foundation receives 1% of the company's net sales and has partnered with organizations like The Jed Foundation and the Child Mind Institute.

Keywords: mental health apparel, optimistic clothing, direct-to-consumer fashion, streetwear brand, community building, pop-up retail, LVMH portfolio, social impact brand, The Madhappy Foundation, lifestyle brand, Los Angeles fashion, celebrity endorsed, founder story, consumer wellness, fashion collaborations