MadFi

MadFi is a blockchain-based social platform operating in the Web3 creator economy. Founded in 2022 by Nathan Mueller and Carlos Beltran, the New York City-based company is designed to help creators monetize their content and audience engagement. The platform aims to restructure traditional digital advertising models by providing tools for creators to manage and monetize attention directly.

The company secured $1 million in an Angel funding round on April 5, 2024. The round included participation from institutional investors PTC Crypto and fireeyes, alongside angel investors like Sandeep Nailwal.

MadFi's core offering is a Web3 social platform that allows content creators to control their work and engage with their audience on their own terms. It leverages the capabilities of Lens Protocol, a decentralized social graph, to enable monetization through real-time subscriptions and brand sponsorships. Creators can use the platform to distribute sponsored posts, host sponsored content on their profiles, and receive income through real-time money streams. The model is intended to provide creators with a greater share of revenue compared to traditional social media giants. Users are incentivized to opt-in to sponsored content, creating a system where brands can advertise on Web3 social media platforms while users only see content from creators they approve.

The platform operates within the burgeoning creator economy, a market projected to nearly double in value from $250 billion in 2023 to almost $500 billion by 2027. This economic model empowers individuals to produce and monetize their content directly to their audience, bypassing traditional intermediaries. MadFi positions itself as a solution for creators facing challenges in a competitive landscape, where building consistent income streams can be difficult.

Keywords: creator monetization, Web3 social platform, decentralized social media, Lens Protocol, creator economy, digital advertising, real-time subscriptions, brand sponsorships, blockchain social, content monetization, audience engagement, social tokens, NFT profiles, decentralized finance, crypto social platform, creator income streams, direct-to-creator, web3 community, social graph monetization