Made In Tracker

Made In Tracker, established in 2017 by founders Chloé Bonnet, Jonathan Lalinec, and Romain Péchon, operates as a strategic tool for analyzing the 'Made In' or origin-of-production impact on businesses. Bonnet's background includes founding a digital agency and involvement in France's National Digital Council, while Péchon brings experience from the Boston Consulting Group and as a co-founder of other ventures. This collective expertise in digital strategy and business consulting underpins the company's analytical approach.

The firm provides a Software as a Service (SaaS) platform designed for brands, distributors, and investment funds. Its primary function is to measure and enhance the value of local production, addressing the growing consumer and regulatory demand for transparency in product origins. The platform offers modules for diagnostics, brand strategy, and communication, enabling clients to assess their production footprint, identify strategic opportunities in local sourcing, and effectively communicate their 'Made In' credentials to the market. By leveraging data analysis, Made In Tracker helps companies understand the economic, social, and environmental impacts of their sourcing decisions, thereby turning production origin into a competitive advantage and a lever for performance.

The business model is subscription-based, providing clients with access to its analytical tools and strategic guidance. The company targets sectors where production origin is a key differentiator, such as textiles, cosmetics, and agri-food. It assists these businesses in navigating complex supply chains and aligning their branding with verifiable local production data, ultimately aiming to improve their market positioning and operational resilience.

Keywords: production origin analysis, local sourcing, supply chain transparency, Made In strategy, brand valuation, SaaS platform, impact measurement, responsible production, product traceability, consumer transparency