Mad Tasty

Mad Tasty, established in 2018, operates within the functional beverage market, specifically focusing on hemp-infused drinks. The company was founded by Ryan Tedder, the Grammy-winning songwriter, record producer, and lead singer of the band OneRepublic. Tedder's entry into the beverage industry was influenced by his personal experiences with anxiety and panic attacks in 2017. Seeking a daily wellness solution without the unpleasant taste of many existing hemp products, he was motivated to create a palatable, functional beverage. This personal journey, combined with a desire to combat his own dehydration and reduce coffee intake, led to the creation of Mad Tasty.

The company's business model centers on the production and retail of hemp-infused sparkling water and seltzers, sold directly to consumers online and through retail partnerships. A significant milestone was achieved in August 2021 when Mad Tasty announced a nationwide distribution deal with Southern Glazer's Wine & Spirits, the world's largest distributor of beverage alcohol and a major wholesaler of CBD drinks. The company also secured a partnership with Sprouts Farmers Market, marking its entry into national supermarkets. Revenue is generated through the sale of its beverage lines and a small collection of branded merchandise. Mad Tasty has attracted investment from firms like First Beverage Group and Big Plan Holdings, as well as strategic investors including TOMS founder Blake Mycoskie and former Whole Foods CEO Walter Robb.

Mad Tasty offers two main product lines: CBD-infused sparkling waters and THC-infused seltzers. The CBD line is designed to provide a sense of calm and clarity without psychoactive effects, containing 20mg of broad-spectrum hemp extract per can. These beverages are zero-sugar, low-calorie, and come in flavors like Watermelon Kiwi, Grapefruit, Yuzu Citrus, and Unicorn Tears. The THC seltzers contain 5mg of THC and are intended to produce a feeling of euphoria, with effects typically felt within 15-20 minutes. A key technological component is the use of SöRSE technology, which creates a water-soluble, odorless, and tasteless emulsion for the hemp extract, ensuring a clean taste and consistent function. The company has a social mission integrated into its business model; through a partnership with Drop4Drop, for every can sold, Mad Tasty donates 12 ounces of clean water to communities in need.

Keywords: hemp-infused beverage, CBD sparkling water, THC seltzer, Ryan Tedder, functional drink, beverage industry, OneRepublic, wellness beverage, direct-to-consumer, beverage distribution, social enterprise, Drop4Drop, cannabis beverage, zero sugar drink, First Beverage Group, SöRSE technology, celebrity founder, functional hydration, natural ingredients, craft beverage