Macbee Planet
closedData-driven marketing focused on LTV optimization.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | N/A | - | |
| Total Funding | 000k | ||
| JPY | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 48 % | 36 % | 101 % | 31 % | 23 % | 16 % | 20 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 10 % | 12 % | 10 % | 11 % | 10 % | 10 % | 11 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 5 % | 8 % | 6 % | 7 % | 6 % | 6 % | 7 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Equity research estimates
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Macbee Planet, Inc. is a Japanese marketing technology company that specializes in maximizing customer lifetime value (LTV) for its clients through data-driven strategies. Founded in August 2015 by Yusuke Kojima and Masakazu Matsumoto, the company has established itself as a proponent of LTV-focused marketing, shifting away from conventional, conversion-based internet advertising. The current President and CEO is Tomohiro Chiba.
The company operates through two primary business segments: Analytics Consulting and Marketing Technology. The Analytics Consulting division focuses on user acquisition, utilizing data to identify and attract customers with high potential LTV. The Marketing Technology arm provides proprietary tools to enhance user experience and prevent customer churn. Key products include "Robe," a web hospitality tool that uses pop-ups and A/B testing to improve customer conversion rates, and "Honeycomb," a data analysis platform. Another tool, "Smash," is a chatbot designed to reduce churn by engaging with users who are considering canceling a service.
Macbee Planet's business model is predominantly performance-based, where fees are generated based on results, such as successful customer acquisition or churn prevention. This approach is designed to optimize the return on investment (ROI) for its clients, which are primarily in the finance, beauty, and wellness sectors. The company leverages various digital channels, including affiliate advertising, social media, and influencer marketing, to implement its strategies.
Significant milestones include its listing on the Tokyo Stock Exchange Mothers market in March 2020 and its subsequent move to the Prime Market in July 2024. The company has pursued an active M&A strategy to broaden its service offerings, acquiring companies like Alpha Inc. in 2021 and Net Marketing Co., Ltd. in 2023. These acquisitions have expanded its capabilities across the marketing funnel, from brand awareness to customer retention.
Keywords: LTV marketing, customer lifetime value, performance-based marketing, marketing analytics, data-driven marketing, analytics consulting, marketing technology, user acquisition, churn prevention, Robee, Honeycomb, ROI optimization, digital advertising, MarTech, ad tech
