Mé-mé

Mé-mé, legally incorporated as Pic & Colegram, is a French beverage and functional food company established in 2018 by founder Caroline Liault. Liault, with a background in the skateboard and snowboard scene, spent over two decades developing her own natural energy drink recipes. Her journey led her to discover ancestral ingredients like tree saps from Nordic countries and Japanese matcha green tea, which became the cornerstone of the brand upon her return to Annecy, France, in 2018. The company's name, Mé-mé, is derived from the Japanese word "Mé," meaning bud, referencing the green tea buds used for matcha and the tree sap that helps buds to blossom.

The business operates in the health and wellness market, producing natural beverages and gummies. Its core product line consists of iced teas where matcha green tea is infused in tree sap, such as birch or maple. A key differentiator is the replacement of refined sugar with grape must, a natural fructose source. This formulation provides consumers with a low-sugar, organic beverage option. The product range also includes functional gummies. The company emphasizes its commitment to sustainability through 100% recyclable TetraPak packaging with sugarcane-based caps.

Mé-mé targets health-conscious consumers seeking responsible and natural consumption choices. Its distribution model initially focused on organic stores before expanding into larger supermarkets and medium-sized retail outlets. The company also has a B2B channel for resellers. Financially, Mé-mé is venture capital-backed, having raised funds from investors including Foodara, Bpifrance, and La Région Auvergne-Rhône-Alpes to support its commercial development and team structure.

Keywords: natural beverages, functional foods, matcha iced tea, tree sap drink, organic drinks, low-sugar beverages, Caroline Liault, health and wellness, sustainable packaging, grape must sweetener, French beverage company, Annecy startup, birch sap, maple sap, functional gummies, FoodTech, natural energy drinks, venture-backed, B2B beverage sales, retail food products