M-Int

M.INT is an Italian luxury perfume brand founded in 2012 by Helen and Serge Mints. Serge Mints began working with luxury perfume brands in the mid-1990s and met Helen, then an up-and-coming fashion designer, in the early 2000s. Sharing a passion for perfumery, they partnered in both their personal and professional lives, leading to the creation of their own brand.

The company's philosophy centers on creating charismatic and unique fragrances, captured by their slogan, "That which triggers emotions." They aim to be trendsetters rather than following popular trends to appeal to a wide audience. In 2016, M.INT launched its first collection of 20 fragrances for men and women. The creation of these perfumes involved close collaboration with world-renowned perfumers and utilized a combination of advanced technologies and carefully selected ingredients.

The business model is focused on the direct sale of high-end niche perfumes. The brand works with master perfumers from fragrance and flavor companies like Firmenich and Robertet to develop its signature scents. Each fragrance is designed to have a unique style and emotional character.

Keywords: luxury perfume, niche fragrance, perfumery, artisanal scents, Italian brand, fragrance design, emotional branding, signature scents, men's fragrance, women's fragrance, unisex perfume, high-end cosmetics, beauty products, olfactory art, scent creation