M-Factor

M-Factor, founded in 2003, operated as a provider of web-based, predictive analytics software before its acquisition by DemandTec on March 14, 2011. The company developed a software-as-a-service (SaaS) suite designed to help businesses analyze, forecast, and optimize their marketing investments and trade expenditures.

The firm's core market consisted of the consumer goods, retail, and quick-serve restaurant sectors, primarily in the United States. M-Factor's solutions offered capabilities such as marketing investment management, trade spending effectiveness analysis, and portfolio pricing optimization. The business model centered on providing its cloud-based investment analytics software to help companies manage their marketing and trade investment strategies for consumer products.

Prior to its acquisition, M-Factor had raised a total of $20.1 million in funding. Notable investors included Bay Partners, Norwest Venture Partners, Pelion Venture Partners, Pinnacle Ventures, and BYU Cougar Capital. Before being acquired and subsequently designated as a deadpooled company, M-Factor was a privately held entity based in San Mateo, California.

Keywords: predictive analytics, marketing optimization, trade spend analysis, SaaS, consumer goods analytics, retail analytics, revenue optimization, marketing investment management, demand forecasting, pricing optimization, DemandTec acquisition, marketing analytics software, trade promotion management