
M3 Technology Group
Unified Communications & Collaboration | Avanade US.
Date | Investors | Amount | Round |
---|---|---|---|
investor | €0.0 | round | |
N/A | Acquisition | ||
Total Funding | 000k |

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M3 Technology Group, established in 2002 and headquartered in Nashville, Tennessee, operates as a provider of networked audio-visual (AV) systems, managed services, and IT infrastructure. The firm was founded on a principle of excellence in installation, growing from a small startup into a company with multiple locations across the Southeast, including Knoxville, Memphis, Birmingham, Huntsville, and Houston. The original company was formed in 2003 by Bruce Cordell and a core leadership team. Jason Taylor, who joined the company in 2003 and has a background in accounting, finance, and extensive AV/IT industry experience, was appointed CEO in 2014. Other key figures include Rusty Howell, who has been with the firm since 2003, and Chris Montini, whose interest in technology began in his teens with a pirate radio station.
The company's business model centers on the design, construction, and deployment of turnkey audio-visual systems for a diverse client base that includes corporate, education, military, government, healthcare, worship, and entertainment sectors. M3 Technology Group generates revenue through custom AV integration projects and recurring income from its managed services division. This includes providing detailed design/build documentation, system drawings, and user training to ensure solutions are scalable and reliable. The firm acts as an extension of a client's in-house team, managing and supporting their AV and collaboration technology.
Core services include networked AV, managed services, and ITS base building infrastructure. The company specializes in creating integrated audio, video, and control solutions for large presentation spaces, such as corporate meeting rooms and broadcast studios. A key proprietary offering is M3 VISION, an AV system management portal that provides clients with real-time alerts, monitoring, reporting, and analytics to optimize system performance and resource allocation. The managed services division operates from a Network Operations Center (NOC) in Nashville, offering help desk support, remote diagnostics, and on-site field service to maintain system uptime and manage technology assets proactively.
Keywords: audio-visual integration, managed AV services, networked AV systems, ITS infrastructure, structured cabling, system design, collaboration technology, video conferencing solutions, large-scale displays, control systems, technical support, Network Operations Center, M3 VISION, corporate AV, education technology, government AV solutions, healthcare AV, worship technology, broadcast studio integration, Nashville, Knoxville, Memphis, Huntsville, Houston