M0mentum
Its users with ad fraud and verification solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | N/A | Acquisition | |
| Total Funding | 000k | ||
M0mentum Inc., established in March 2014, operates within the AdTech sector, positioning itself as a key player in Japan's digital advertising landscape. The company was founded by Kohei Hosoi and Shingo Inaba with the mission to eliminate valueless advertising. The current CEO is Kohei Hosoi, who brings extensive experience from the digital marketing industry, having previously worked at an internet advertising agency and Supership Corporation. The company became a consolidated subsidiary of Supership Holdings Inc. in July 2017.
M0mentum focuses on ad verification solutions, addressing critical issues such as ad fraud and brand safety for its clients. The firm serves a B2B market, including advertisers, advertising agencies, and ad platforms, providing them with tools to ensure their digital advertising investments are effective and secure. Revenue is generated through its suite of proprietary ad verification tools and services. The company's business model is tailored to the Japanese market structure, where advertising agency operations are highly concentrated.
The core of M0mentum's offering is the "HYTRA" suite of products. This includes "HYTRA DASHBOARD," which provides risk-assessment lists for brand safety and invalid traffic countermeasures, and "HYTRA for Advertiser," a service for brand safety and ad scoring. Additionally, the "HYTRA API" offers a pre-bid implementation service for ad delivery businesses to prevent risks before ad bidding occurs, and "HYTRA ANALYTICS" visualizes potential risks for advertisers and affiliate ad operators. A key feature of their technology is the use of machine learning and natural language processing, developed in collaboration with academic experts, to analyze vast amounts of data and enhance detection accuracy. The company has obtained "Brand Safety Certification" and "Invalid Traffic Countermeasures Certification" from the Digital Advertising Quality Certification Organization (JICDAQ).
Keywords: AdTech, ad verification, brand safety, ad fraud, digital advertising, invalid traffic, HYTRA, Kohei Hosoi, Supership, online advertising, risk management, brand protection, marketing technology, viewability, digital marketing analytics, affiliate advertising, pre-bid verification, programmatic advertising, cyber security, Japan