LYS Beauty

LYS Beauty is a Black-owned clean color cosmetics brand founded by Tisha Thompson, a veteran in the beauty industry with over 20 years of experience. The company offers makeup and skincare solutions uniquely catered to all skin types, textures, and tones, with a mission to empower individuals to embrace self-love and expression. Operating in the beauty and personal care market, LYS Beauty targets consumers seeking affordable, clean beauty products, with all items priced under $30. The business model focuses on direct-to-consumer sales through its website, offering free shipping on U.S. orders over $40. LYS Beauty generates revenue by selling a range of cosmetics that emphasize inclusivity and non-conforming beauty standards. The brand encourages community engagement through its ambassador program, inviting clean beauty enthusiasts to amplify its message and redefine beauty standards. Keywords: clean beauty, cosmetics, skincare, inclusivity, self-love, affordable, Black-owned, direct-to-consumer, community, ambassador.