Lynk
Branded payments platform reducing processing fees and boosting customer loyalty for marketplace and gig economy companies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
* | $3.0m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 65 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Lynk is a forward-thinking startup that operates in the financial technology (fintech) sector, specifically focusing on branded payments. The company primarily serves marketplace and gig economy businesses, which include platforms like ride-sharing services, freelance job sites, and online marketplaces. These businesses often face high processing fees and fragmented customer insights, making it challenging to build effective customer loyalty programs.
Lynk addresses these pain points by offering a branded payments platform that allows companies to create their own payment ecosystems. By doing so, businesses can significantly reduce their processing fees from the typical 2.9% - 5% charged by traditional payment networks to a much lower range of 0.5% - 1%. These savings can then be reinvested into customer loyalty programs, helping businesses to grow by fostering deeper relationships with their customers.
One of Lynk's standout features is its centralized dashboard, which provides full access to rich customer data. This allows businesses to gain valuable insights into customer behavior, enabling them to tailor their loyalty programs and marketing strategies more effectively. The platform not only helps in reducing costs but also enhances customer engagement by integrating the brand into the daily financial experiences of its users.
Lynk's business model revolves around providing a branded payments solution that is both cost-effective and data-rich. The company makes money by charging a fee for its platform, which is offset by the significant savings clients achieve in processing fees. Additionally, Lynk offers expert support to help businesses implement and optimize their payment ecosystems and loyalty programs.
In summary, Lynk is revolutionizing the way marketplace and gig economy companies manage payments and customer loyalty. By reducing processing fees and providing valuable customer insights, Lynk helps businesses to grow and build stronger relationships with their customers.
Keywords: fintech, branded payments, marketplace, gig economy, processing fees, customer loyalty, payment ecosystem, customer data, centralized dashboard, business growth.