Luxe
Elevating jewelry retailers with a new generation of purpose-built software.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $2.0m | Seed | |
| Total Funding | 000k | ||
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Luxe Software provides a specialized, cloud-based operating system for jewelry retailers, aiming to modernize their operations. Founded in 2022 by Amiraj Dhawan, a former engineer for DoorDash and Yelp, the New York-based company was established to address the technological gaps within the jewelry industry. Dhawan, now the Chief Technology Officer, partnered with industry veterans to develop a solution that enhances efficiency and customer experiences. In early 2025, the company appointed Val Katayev as CEO. Katayev brings entrepreneurial experience from founding Jocalio Group, a data-driven jewelry manufacturer, and two digital marketing firms, ToneMedia and ToneFuse. He continues to serve as CEO for Jocalio alongside his role at Luxe.
The company's core offering is an all-in-one, mobile-friendly platform designed to streamline the complex processes of jewelry stores. It integrates point-of-sale (POS), customer relationship management (CRM), inventory management, and analytics into a single system. Key features include tools for managing sales opportunities, processing complex transactions, tracking repairs and custom work, and optimizing inventory levels. The software also supports multi-store operations and enables targeted marketing campaigns through its data-rich customer lists. By consolidating these functions, Luxe Software allows jewelers to reduce time spent on administrative tasks and focus more on customer engagement. The business generates revenue through its software solutions tailored for the jewelry sector. In February 2025, Luxe Software secured $2 million in a seed funding round led by Bienville Capital Management to accelerate product development and expand its market presence.
Keywords: jewelry retail software, jewelry store management, POS for jewelers, CRM for jewelry stores, inventory management jewelry, retail operating system, Amiraj Dhawan, Val Katayev, jewelry analytics, cloud-based jewelry software, multi-store jewelry management, jewelry marketing tools, custom jewelry tracking, jewelry repair software, Bienville Capital, Jocalio Group, retail tech, jewelry business operations, sales optimization for jewelers, customer engagement platform