Lunio

Lunio, founded in 2018, operates a performance marketing efficiency platform designed to counteract fraudulent and invalid traffic for digital advertisers. The company originated from the firsthand experiences of its founders, Neil Andrew, Segev Hochberg, and Alex Winston. Andrew and Winston were running a digital marketing agency and noticed that a significant portion of their client Segev Hochberg's marketing budget was being consumed by worthless clicks from fake users. This shared problem, coupled with a lack of effective solutions from ad networks, spurred the creation of a tool to solve the issue, initially named PPC Protect.

CEO Neil Andrew's journey in digital marketing began at the age of 13, creating and monetizing websites. This early start evolved into freelance work and the establishment of his own agency, which became the birthplace for Lunio's initial product concept. Co-founder Alex Winston also came from an agency background, focusing on the creative side of performance marketing. The company is headquartered in the Manchester area in the UK and serves a global client base that includes over 1,000 businesses such as eBay and McDonald's.

Lunio's core business is providing a software-as-a-service (SaaS) platform that identifies and blocks invalid traffic across numerous paid media channels, including Google, Meta, TikTok, and LinkedIn. The platform is aimed at performance marketers, digital marketing agencies, and businesses with significant online advertising expenditures. By eliminating fake clicks from bots and other fraudulent sources, Lunio enables clients to reallocate their ad spend to higher-performing campaigns, thereby increasing their return on investment. The business model is subscription-based, with custom pricing tailored to client needs.

The platform employs a combination of machine learning, behavioral analytics, and IP reputation analysis to detect and prevent invalid click activity in real-time. Its algorithms analyze click patterns, such as speed and location, to identify sophisticated bots that mimic human behavior. A key feature is its multi-channel protection, offering a unified defense across paid search, social, and display advertising. Lunio provides detailed analytics and customizable reports that offer insights into traffic quality by channel, keyword, and placement, allowing for data-driven campaign optimization. The solution operates without cookies and is compliant with GDPR and CCPA, ensuring data privacy.

Keywords: click fraud prevention, ad traffic verification, performance marketing, invalid traffic, SaaS, digital advertising, marketing analytics, bot detection, ad spend optimization, lead generation