Lunata Inc

Lunata Inc., operating as Lunata Beauty, develops and sells cordless and portable hair styling products. Founded in 2017 by Monica Abramov and Anastassia (Stacey) Boguslavskaya, the company's mission is to combine beauty with technology to offer consumers freedom from tangled cords. The idea was born from the founders' own frustrations with traveling for work, facing issues with voltage converters, a lack of available outlets, and nearly short-circuiting a $300 flat iron during a trip to Ireland.

Monica Abramov is a serial entrepreneur with over 13 years of experience in digital marketing across various B2B and B2C industries. Anastassia Boguslavskaya has a background in public relations, marketing, and social media. Together, they aimed to create full-sized, high-performing cordless tools that would work as well as their corded counterparts. The company's first product was a full-sized, cordless styling iron capable of reaching 450°F and holding a charge for up to 45 minutes. Their product line has since expanded to include convertible curling irons/wands, styling products like dry shampoo and hairspray, and accessories.

Lunata Beauty operates with an internet-first, direct-to-consumer model but has also prioritized retail distribution to legitimize the brand. Its products are sold through its website and major retailers such as Best Buy, Target, Costco, Ulta Beauty, and QVC. The company has raised a total of $3.75M in funding, including a Series A round of $3 million in December 2020. To cater to a wider market, Lunata also launched a more affordable sub-brand, Unplugged Beauty, and a cost-effective collection called Belisa by Lunata Beauty.

Keywords: cordless hair tools, beauty technology, portable hair styler, rechargeable flat iron, cordless curling wand, travel hair tools, direct-to-consumer beauty, e-commerce, hair care appliances, Monica Abramov, Anastassia Boguslavskaya, Unplugged Beauty, Belisa by Lunata, beauty tech