Lunar Digital Assets

Lunar Digital Assets (LDA) has transitioned from its initial 2017 concept as a fund and crypto trading tool developer into a comprehensive venture studio and marketing firm dedicated to the Web3 space. The firm was co-founded by Roc Zacharias, who now serves as CEO. Zacharias, who entered the crypto space in 2015, pivoted from a path toward medical school after discovering the Bitcoin white paper. His journey led him to meet his co-founders around 2017, and together they launched LDA, which has since evolved significantly.

The company now operates as a full-stack incubation and marketing firm, acting as an extension of a project's core team to support its launch and scalability. LDA's business model revolves around providing deep strategic guidance, business development, and marketing services to blockchain projects. Rather than operating as a traditional fund, the firm invests its time, effort, and sometimes capital into the ventures it supports. Its client base consists of blockchain and crypto startups in need of go-to-market strategies, community building, and industry connections.

LDA has played a pivotal role in the growth of several prominent projects in the crypto ecosystem, serving as an incubator for protocols like Polygon, QuickSwap, and Dogechain. The firm's involvement with Polygon has been particularly deep, with Zacharias serving on the board of its billion-dollar grant fund. For its clients, LDA offers a suite of services that includes full-funnel content creation, data-driven advertising campaigns, and influencer marketing. The firm also specializes in community engagement, notably supporting and developing podcasts and X Spaces like "The Aggregated" and "Innovation in the Cosmos" to foster dialogue and education within the broader Web3 community.

Keywords: venture studio, Web3 incubator, crypto marketing, blockchain consulting, Polygon, QuickSwap, Dogechain, Roc Zacharias, decentralized finance, DeFi strategy, crypto incubation, community building, tokenomics consulting, Web3 business development, crypto market strategy, blockchain project launch, full-stack marketing, crypto advertising, influencer marketing, digital asset incubation