Lumirous
LUMIROUS, a fertility platform which gathers all the resources and information about fertility care and reproductive health.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
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Established in September 2020, Lumirous is a Malaysian-based fertility consultancy firm operating within the FemTech sector. The company was founded by Anna Yamauchi, who also serves as the CEO. Yamauchi, a Japanese entrepreneur with a Master's degree in Entrepreneurship from the University of Surrey, previously co-founded and managed an online medical tourism platform. This experience, coupled with personal health challenges, spurred the creation of a supportive fertility platform.
Lumirous positions itself as a one-stop platform for fertility and reproductive health, targeting women, men, and couples in Malaysia and the broader Southeast Asian market, including Singapore and Indonesia. The core of its business is to connect individuals with fertility experts, counselors, dietitians, and nutritionists. The platform functions as an information hub and a community space, aiming to destigmatize seeking help for fertility issues. Services include a free "Doctor Q&A" feature, assistance in finding suitable fertility clinics and doctors from their network of over 15 centers in Malaysia, and fertility coaching. They also host webinars to raise public awareness on reproductive health.
The company's revenue model is based on direct-to-consumer services, such as pay-per-session or subscription-based counseling, and partnerships within the healthcare industry. Additionally, Lumirous features a curated marketplace for fertility and reproductive health products, offering special promotions to its members. Membership to the platform is free, providing access to benefits like complimentary consultations with fertility counselors. The company secured an angel funding round in June 2021 and another seed round in February 2022 from investors including CellSource, with plans to enhance services and expand into markets like Thailand and the Philippines.
Keywords: fertility platform, FemTech, reproductive health, fertility counseling, Southeast Asia, health-tech, fertility support, online marketplace, community support, fertility coaching